With so much noise, make sure that you know what you are doing, for you as well as your businesses benefit (or client).
Many factors contribute to your successful rebrand — sound research, creativity that is leading, a strategic launching strategy and more. But here’s one crucial variable that’s often overlooked: the relationship involving the branding firm and the CMO. A beneficial relationship can make sure a brand triumphs. A relationship that is poor can doom it to failure. Here are three important items to consider.
1. Falling For The Proper Associate
Case studies, process and references are important, but how can a CMO feel assured that he or she can work with the branding company’s team? Continue reading